W1:What am I offering? What am I pitching, recommending, trying to sell?

W2: What problem does my idea or offering solve?

W3: Why is it worth trying and buying?

W4: Who is my target audience?

W5: Who am I and what are credentials?

W6: Who are my competitors and how am I different from them?

W7: What resistance or objections will people have to this?

W8: What is the purpose of my pitch?

W9:WHEN, WHERE, AND HOW do I want people to take action?

From the book “POP”, by Sam Horn