W1:What am I offering? What am I pitching, recommending, trying to sell?
W2: What problem does my idea or offering solve?
W3: Why is it worth trying and buying?
W4: Who is my target audience?
W5: Who am I and what are credentials?
W6: Who are my competitors and how am I different from them?
W7: What resistance or objections will people have to this?
W8: What is the purpose of my pitch?
W9:WHEN, WHERE, AND HOW do I want people to take action?
From the book “POP”, by Sam Horn