Moral values and CA sponsorship

CA board is discussing CA’s sponsorship policy. From,

Moral values are the standards of good and evil, which govern an individual’s behavior and choices. Individual’s morals may derive from society and government, religion, or self. When moral values derive from society and government they, of necessity, may change as the laws and morals of the society change. An example of the impact of changing laws on moral values may be seen in the case of marriage vs. “living together.”

From Wikipedia on family values:

According to, “family values” is defined as “the moral and ethical principles traditionally upheld and transmitted within a family, as honesty, loyalty, industry, and faith.”[2]

According to Merriam-Webster, “family values” are “values especially of a traditional or conservative kind which are held to promote the sound functioning of the family and to strengthen the fabric of society”.[3]

According to, “family values” are “values held to be traditionally learned or reinforced within a family, such as those of high moral standards and discipline.”[4]

Some board members, including me, do not want CA events sponsored by casinos. Some other board members do not want CA events sponsored by tobacco, alcohol, fire-arm companies, etc. Then some other board members think this is a moral/family issue and we should not force moral/family issues into CA policy.

In today’s society, political correctness is something that many people are afraid of. Even “studying hard at school”, a good moral/family value for a long, long, long time, is a discrimination to a certain group of people by their standard and then they are the most vocal group. Media would love to give them coverage too. Many moral/family issues are in the fine line there. Then some media is pushing people to cut the line: Either with them or against them. In many issues, there is no middle ground any more. How sad!

2 thoughts on “Moral values and CA sponsorship

  1. Dick Boulton says:

    I don’t feel that gambling, alcohol, tobacco or firearms are so much moral issues as they are branding issues. CA’s branding is that of a community organization promoting healthy, family-focused, non-controversial activities. Doing cross-promotions with an out-of-town gambling establishment just doesn’t fit that image.

    • Dick, you made a good point. Sometimes, family value and moral values are interconnected and difficult to separate.

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